Campaign managed by Larousse
Influence Marketing Campaign
Bilbokid x Larousse
Larousse wants to introduce families with young children to batch cooking with its new book in collaboration with Céline de Sousa, a chef specialising in baby food.
Who is Larousse ?
Born of the dreams and ambitions of two schoolteachers, Larousse is now known worldwide. The brand and the concept with which it remains associated are synonymous with know-how and reference. The values that Larousse has always defended are a permanent concern for quality and rigour. Quality and rigour of the information, reliable, objective and as exhaustive as possible, quality of the writing, quality of the iconography. A permanent requirement for the overall quality of the works published, for a rigour that is equivalent to a deep respect for the reader. These values remain the guarantee of the Larousse brand.
The benefits of batch cooking
To help families discover batch cooking, Céline de Sousa, a chef specialising in baby food, and Sandra Thomann, author of best-selling books on the subject of batch cooking, have joined forces with Larousse to create the book "Je batch cook pour bébé et toute ma famille".
The aim is to prepare a whole week's worth of meals at once, in about 2 or 3 hours. You prepare a large quantity of food that you can store in airtight boxes, glass jars and other containers. These ingredients are used throughout the week by putting them together. This saves time, money and allows you to eat healthier and more varied food !
The aim is to prepare a whole week's worth of meals at once, in about 2 or 3 hours. You prepare a large quantity of food that you can store in airtight boxes, glass jars and other containers. These ingredients are used throughout the week by putting them together. This saves time, money and allows you to eat healthier and more varied food !
Influencer profiles recruited
Type of campaign :
Reels
Reels
Average size community :
29,4 K subscribers
29,4 K subscribers
Target :
Parents
Parents
Children's profiles :
From 0 to 6 yo
From 0 to 6 yo
