Giochi is launching this influencer campaign to promote the new Peppa Pig wooden toy collection !
Influence marketing campaign
Bilbokid x Giochi Preziosi
Who is Giochi Preziosi ?
Founded in Italy in 1978, the Giochi Preziosi group specialises in the design and distribution of products for children.
From 2000 onwards, it has expanded rapidly in Europe via distribution subsidiaries and is now the 5th largest European toy manufacturer. The group benefits from an internal Research and Development department that designs its own brands such as Cicciobello.
Giochi Preziosi's expertise and reputation make it a distribution partner of choice for a large number of international companies without a subsidiary in France. Under licensing or distribution contracts, the company is involved in the most successful children's licences: Pyjamasques, Peppa Pig, Barbapapa, etc.
From 2000 onwards, it has expanded rapidly in Europe via distribution subsidiaries and is now the 5th largest European toy manufacturer. The group benefits from an internal Research and Development department that designs its own brands such as Cicciobello.
Giochi Preziosi's expertise and reputation make it a distribution partner of choice for a large number of international companies without a subsidiary in France. Under licensing or distribution contracts, the company is involved in the most successful children's licences: Pyjamasques, Peppa Pig, Barbapapa, etc.
Wooden Peppa Pig
Discover the new Peppa Pig wooden collection with the most popular products from the cartoon.
The new Peppa Pig Wooden Collection offers quality products that provide many benefits for children. They aid development by allowing children to improve their dexterity and develop hand-eye coordination. They are easy to handle as they were designed for small hands and can therefore be used from the age of 2 years. They are durable and resistant to handling by children. They have been designed with a special paint that is safe for children. Finally, they have environmental benefits thanks to minimal use of plastic, products manufactured with a responsible and sustainable approach and reduced packaging using 100% recyclable materials.
The new Peppa Pig Wooden Collection offers quality products that provide many benefits for children. They aid development by allowing children to improve their dexterity and develop hand-eye coordination. They are easy to handle as they were designed for small hands and can therefore be used from the age of 2 years. They are durable and resistant to handling by children. They have been designed with a special paint that is safe for children. Finally, they have environmental benefits thanks to minimal use of plastic, products manufactured with a responsible and sustainable approach and reduced packaging using 100% recyclable materials.
The Bilbokid proposal
- Organise an Instagram post and stories campaign
- Targeting parents of children aged 2-6 and over
- Promote the edutainment approach of the collection, their ease of use and their responsible and sustainable production
Influencers profiles recruited
Type of campaign :
Post photos + stories
Post photos + stories
Average community :
23,4K subscribers
23,4K subscribers
Target :
Parents
Parents
Children's profiles :
2 to 6 yo
2 to 6 yo
THE RESULTS
20
Influencers
parents
parents
15K
Interactions
on posts
on posts
336,5K
Reach
on posts
on posts
228K
Views
in stories
in stories
4 %
Engagement rate
In summary
In product endowment
A campaign focused on the strategic Christmas period
20 influencers recruited including 15 micro and 5 mega
A campaign focused on the strategic Christmas period
20 influencers recruited including 15 micro and 5 mega
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Contact us
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+33(01) 86 86 31 86
+33(01) 86 86 31 86
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The Bilbokid team :
contact{a}bilbokid.com
contact{a}bilbokid.com