Campaign managed by Apli Kids
Influence marketing campaign
Bilbokid x Apli Kids
Apli Kids is launching this influencer campaign to promote their creative leisure games during the All Saints' Day holidays.
Who is Apli Kids ?
At APLI, we want the little ones to learn while they play with our games, toys, stickers and crafts. Every child is unique. With his personality, his tastes and his learning pace. Playing is essential for their development. To develop and stimulate their multiple intelligences, abilities and skills.
Play is the way to learn. With the right toys, the happy children of today will be the curious, creative and humane adults of tomorrow.
Play is the way to learn. With the right toys, the happy children of today will be the curious, creative and humane adults of tomorrow.
Learning by playing
To introduce Apli Kids to our influencer communities, the brand offered a set of 4 products that define the APLI KIDS philosophy: Learn by playing !
The idea of this campaign is to promote activities during the holidays with APLI KIDS. Influencers received a 104-piece puzzle on the theme of the forest, a game based on gluing pompoms on illustrated cards, a set of dinosaur stickers and a game to create 4 paintings with glitter.
The idea of this campaign is to promote activities during the holidays with APLI KIDS. Influencers received a 104-piece puzzle on the theme of the forest, a game based on gluing pompoms on illustrated cards, a set of dinosaur stickers and a game to create 4 paintings with glitter.
The Bilbokid proposal
- Organise an Instagram post and story campaign
- To take advantage of a strategic moment to make known and discover to the parenting community a selection of products
- To promote the brand's creative and edutainment approach to the parental target group
Influencers profiles recruited
Type of campaign :
Post photos + stories
Post photos + stories
Average community :
9,2 K subscribers
9,2 K subscribers
Target :
Parents
Parents
Children's profiles :
From 3 to 6 yo
From 3 to 6 yo
RESULTS
10
Influencers
6400
Interactions
on post
on post
59K
Reach
on posts
on posts
34K
Views
in stories
in stories
8 %
Engagement
rate
rate
In summary
In product endowment
A campaign focusing on the brand's creative and edutainment approach
10 influencers recruited
A campaign focusing on the brand's creative and edutainment approach
10 influencers recruited
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