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Influence Marketing Campaign
Bilbokid x Asmodee

Campaign managed by Bilbokid
7 Wonders Architects, best game of the year at the Cannes International Games Festival, is an ideal way to start playing board and strategy games with your family.

Who is Asmodee ? 

Asmodee is a French company founded in 1995, and is a creator, inventor, publisher and distributor of board games and trading cards. Its objective is to dust off the classic image of the world of games through modern and innovative games.
Whether it's for families, beginners, children or veterans, Asmodee is true to one rule: to offer games that suit everyone.
Today, Asmodee has international ambitions but retains the peppers of its DNA: sharing, expertise, originality and innovation.

A moment in family

7 Wonders Architects is a new game in the world of 7 Wonders designed for a fluid and immersive gaming experience. Asmodee won the Best Game of the Year award at the Cannes International Games Festival.
Ideal for family time with this new strategic board game. With 7 Wonders Architects, the whole family is brought together for a
fun time shared by all. The game appeals to parents and children alike.
Who of you or your kids will want to play it again?

The Bilbokid proposal

  • Positioning 7 Wonders Architects as the must-have game for modern families
  • Highlight the fun aspect of the product, both for children and parents
  • Share brand values, happiness and family via parental influencers

Influencers profiles recruited

Type of campaign :
Post+Stories
Interactions
23 700
Profils-parents-recrutes
Target :
Parents
Children's profiles :
6 yo and +

RESULTS

35
Influencers

23700
Interactions

530k
Reach
on posts
308k
Views on Stories
4%
Engagement
rate

In summary

In product endowments and remuneration according to profiles
A campaign to make 7 Wonders Architects the must-have game for families
35 influencers recruited
asmodee-influence
asmodee-marketing
asmodee-influence-parents

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