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For childcare brands, opportunities to organize an event with an influencer are varied: launching a product or a new service, or simply, the desire to boost their social media strategy. Whatever the reason, the goal is always the same: using the influencer’s notoriety to serve the brand’...

The main difficulty for a brand that wants to engage in influence marketing is finding the ideal influencer in a social media sphere much larger than we imagine in general. There’s also the question of a partnership with a macro-influencer or a micro-influencer, a choice which matches very dif...

As influence marketing is used by brands for promotional purposes, associations don’t always see the interest it could represent for them. Yet more and more associations are developing partnerships with influencers. What are the different forms and benefits? Bilbokid offers some ideas on the s...

Influencer marketing continues to grow. In 2014, it represented on average 9% of the marketing budget of companies, 13% in 2016, and is expected to increase to 21% in 2019, an increase of 233% in 5 years!1 Many companies would like to invest in this sector, but hesitate on the strategy to implement ...

Instagram and its 12 million active users in France fuels indulgence. The network has the particularity of bringing together countless influencers. Some of them are creative people, doing actual work, in full transparency, while others use artificial techniques to boost their audience. Artificially ...