The Bilbokid platform provides you with a panel of thousands of consumers, mothers, early childhood, education and health professionals with whom to test your concepts and products: concept and usage tests in the launch phase; quantitative studies and surveys for your marketing insights
Improve your customer knowledge
Consumer insights and testing
Thousands of consumers and childcare professionals for your panels
Have your products and concepts tested,
at any time of commercialization
Surveys, testimonials, usage tests, quantitative studies...
And get essential feedback
to your marketing needs
What is a consumer insight ?
A consumer insight is a user experience feedback. It looks at the motivations, expectations and perceptions of each customer or influencer in relation to your product or concept.
How to collect your insights ?
Simply distribute your pre-created questionnaire on the medium of your choice (e.g. Google forms) to the recruited panellists to gather valuable information about your target market :
- Appeal and affinity with your concept, Purchase intentions of your target consumers, Memorability: which concept has the most impact? Opinions of professionals (teachers, childcare professionals or health professionals)
The study can also take the form of a qualitative interview. In the context of a market study, they can be individual or in the form of a focus group in a physical meeting.
Create
You create your campaign according to your segmentation criteria (profiles, age and gender of the children, professions, etc.). You share your brief, your objectives and define the number of profiles to recruit.
Recruit
We broadcast your campaign to your core target group and you receive the profiles of the test candidates directly on your interface, according to the desired volume.
Collect
You send the promised samples or products to all your panellists. They then formalise their returns within 30 days (unless they have been given a deadline).
Segmentation criteria
specific to the family market
A pre-qualified base on the family target
Bilbokid provides you with numerous segmentation criteria to compose your panels of testers as close as possible to your final target: household composition, children's age, parenting professions...
Social networks and statistics
Household composition
Age of children
Gender and name of children
Pregnant / Primiparous / Multiparous
Pets
Geo-location of home and occupation
Parenting professions and practice structures
Types of consumption and interests
Specificities (Homeschooling, Family Instruction, ...)
Private / public sector and education sections
Classroom blogs
How to use a consumer insight?
Publish the positive and significant results of your usage tests on all your communication media :
- Add value to the results directly on the product sheets of your website. Notify these results on the packaging or merchandising of your product.
- Present the results on your launch marketing materials (emailing, newsletters, advertising banners, etc.)
- Use social networks to promote the most relevant results of your usability test (Instagram, Facebook, Twitter...).
More than 300 brands
have already placed their trust in us
"I was very satisfied with this campaign which achieved results beyond my objectives. The performance of the recruitment, the follow-up supports put in place, the quality of the content...Everything was perfect."
« Un grand merci pour cette nouvelle collaboration réussie. Nous sommes ravies de cette opération. La collection a eu beaucoup de succès en boutique et nous a permis de nous recruter de nouvelles clientes. »
« Cette opération a fortement contribué à développer notre notoriété sur la cible enseignante cette année. Nous réitèrerons l’expérience en élargissant aux parents courant de l’année 2020. »
