Asmodee is launching this influencer campaign to promote the educational benefits of the Dobble product range to the teaching community.
Influence marketing campaign
Bilbokid x Asmodee
Who is Asmodee ?
Asmodee is a French company founded in 1995, and is a creator, inventor, publisher and distributor of board games and trading cards. Its objective is to dust off the classic image of the world of games through modern and innovative games.
Today, Asmodee has international ambitions but retains the essentials of its DNA: sharing, expertise, originality and innovation.
Today, Asmodee has international ambitions but retains the essentials of its DNA: sharing, expertise, originality and innovation.
Dobble
A clever and fun game for children and adults alike, easy to carry around for impromptu games wherever you are! Dobble is a game of observation and speed. It can also be used in the educational and pedagogical development of children. There are Dobble games available from the age of 4. A new game has just joined the family: the Dobble XXL version which offers a new way of playing with giant cards !
The Bilbokid proposal
- Organise an Instagram post and blog post campaign
- Targeting teachers from kindergarten to grade 4
- To enhance the edutainment approach of Dobble games in a school subject specific use
Influencers profiles recruited
Type of campaign :
Post photos + blog articles
Post photos + blog articles
Average community :
11,8 K subscribers
11,8 K subscribers
Target :
Teachers
Teachers
Children's profiles :
Girls and Boys from GS to CE1
Girls and Boys from GS to CE1
THE RESULTS
10
Influencers
teachers
teachers
5K
Interactions
on posts
on posts
221K
Reach on posts
161K
Views
on stories
on stories
6 %
Engagement
rate
rate
In summary
In product endowment
A campaign focused on the end of the school year
10 influencers recruited
A campaign focused on the end of the school year
10 influencers recruited
A TEACHER'S OPINION
" The game I like to propose to my students of all ages! Dobble was not a discovery for me as I have been playing with my family for a long time and with my students since I started teaching. It is a quick game for me, simple and effective in terms of memorization, vocabulary and speed! The giant dobble made my subscribers react, it was also a nice discovery for me, my students enjoyed playing this giant game for sure. We had a lot of fun during our games of XXL dobble under the sun in the playground, which also allowed us to do PE with this medium. "
Marion from @dans.la.classe.de.marion
ULIS school teacher
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Our office
5 rue Baudin
34000 Montpellier
34000 Montpellier
Contact us
Standard :
+33(01) 86 86 31 86
+33(01) 86 86 31 86
Contact us by email
The Bilbokid team :
contact{a}bilbokid.com
contact{a}bilbokid.com